Norma Ortiz and her daughter Rossy Caba dreamed of opening a bakery in the Lower East Side of Manhattan and succeeded with the help of the Lower East Side People’s Federal Credit Union.

Cases like this are relatively rare in gentrifying neighborhoods, in part because banks can often earn higher returns on loans to businesses that serve moneyed newcomers. But credit unions with a mission to serve low-income people provide an exception to that logic. Rossy’s Bakery is an example of what can happen when longtime residents team up with them to outwit the forces of gentrification.

Read More in Yes! Magazine.