Financial wellness solution available nationally to employees through small businesses, fintechs, benefits platforms and worker-member platforms

NEW YORK – February 12, 2020Neighborhood Trust Financial Partners, a nonprofit social enterprise and a national leader in financial coaching, announced today that its signature financial wellness solution Trusted Advisor is now TrustPlus

TrustPlus is a financial wellness benefit

TrustPlus helps workers make the most of every hard-earned paycheck, delivering financial coaching to employees and sharing powerful insights to employers. Its unique approach blends human connection with action-oriented tools and workplace products like tax credits and direct deposit to ease the burden of workers’ everyday money worries.

TrustPlus is poised to meet the growing demand for workplace financial solutions that solve for short-term financial stability. Today we’re serving over 100 small businesses, fintechs, benefits providers, and worker-member platforms with over 100,000 employees nationally—and we’re growing,” said Justine Zinkin, CEO, Neighborhood Trust Financial Partners. “As we expand our business, we remain steadfast in our belief that trust is what both employers and employees are looking for: trust in a human coach to help them navigate their complex finances; trust in a workplace ecosystem that will meet workers’ unique needs and help businesses thrive.”

Today’s workers face growing short-term financial pressures and lack the tools to manage them. 47% of American workers say they’re stressed about their financial situation, while 78% of workers reported living paycheck-to-paycheck. Financial troubles can spiral into other problems: loss of reliable transportation and childcare, lack of focus and productivity at work, and mental health issues like anxiety and depression. In response, employers are recognizing that there is a real cost to having such a distressed workforce. 53% employers now offer financial wellness programs, knowing worker financial stress affects their bottom lines.

With TrustPlus, employees get 100% confidential, lifetime access to the help they need—at no cost to them. TrustPlus coaches demystify personal finance with empathy, providing on-demand, one-on-one support and expert guidance. Employees develop smart financial habits through behavioral science-backed tools that keep them motivated. TrustPlus is designed for today’s changing workforce, who may not have a set schedule or daily access to a desktop computer: financial coaches are available via phone, Skype, or text. As a service of a nonprofit social enterprise, TrustPlus is unbiased and entirely motivated by successful client outcomes. 

“The foodservice industry is notorious for long hours and workers living paycheck-to-paycheck. As a family-owned, organic, 100% vegan restaurant, we felt it was important to not only provide delicious meals for our customers but also support the financial health of our workers. Offering TrustPlus to our staff means they can come to work a little less stressed about their finances, and in turn, better serve our loyal customers. It’s a win for all of us,” noted Pascal Rawls-Philippe, Co-owner, Seasoned Vegan.

TrustPlus also supports employers by surfacing unique insights into their employees’ financial health and offering helpful resources, tools, and recommendations to better meet their needs. TrustPlus is available through small businesses’ HR departments, worker-focused fintech tools, and employee benefits platforms, among others, to meet employers and employees where they are.


About Neighborhood Trust Financial Partners

Neighborhood Trust is a nonprofit social enterprise empowering workers to take control of their finances and achieve financial health. With nearly 25 years of financial coaching experience, we blend our trusted financial guidance with innovative technology solutions and actionable financial products to help workers’ paychecks go further. Neighborhood Trust embeds our services where workers get paid, access financial services and make financial decisions. Annually we reach more than 10,000 low- and moderate-income workers across the country. For more information, visit www.neighborhoodtrust.org.

About TrustPlus

TrustPlus is a financial wellness benefit that helps workers make the most of every hard-earned paycheck. A service of Neighborhood Trust Financial Partners, our coaches demystify personal finance with empathy, providing on-demand, one-on-one support and expert guidance. Our unique approach blends human connection with action-oriented tools and workplace products to ease the burden of workers’ everyday money worries. As a nonprofit social enterprise, we’re unbiased and entirely motivated by successful client outcomes. Learn more at www.mytrustplus.org.