Dora’s banking app now provides event-based financial coaching for low-income users via TrustPlus

PRESS RELEASE

February 14, 2023

WASHINGTON HEIGHTS, New York — Today, TrustPlus, a national financial health benefit powered by Neighborhood Trust Financial Partners, and Dora Financial, a marketing and innovation CUSO (credit union service organization), powered by the credit union movement, announced a groundbreaking partnership focused on connecting more individuals with event-based financial coaching. As a result of this partnership, Dora’s end-users will now have access to personal finance coaching powered by TrustPlus, at no cost.

“Dora exists to give the unbanked and underbanked access to fair financial services,” said Kristi Kenworthy, Managing Director at Dora. “Providing personalized financial coaching is the next logical step to helping nearly 50 million individuals, on their journey from financial exclusion to financial empowerment.”

This new feature enhances the Dora digital experience and provides a trusted human touch by enabling individuals to connect with a TrustPlus Financial Coach easily and effortlessly. Users can access this complimentary service through text, email, phone, or Skype, in both English and Spanish.

“We are excited to partner with Dora Financial as they innovate into new technology and banking spaces. We can’t wait to measure how these innovations, when paired with our own technology and financial coaching services, will make us a powerful driver for financial wellness across the country,” added Christopher L. Starr, Senior Director of Innovation at Neighborhood Trust Financial Partners, home of TrustPlus.

Financial coaching services have been made possible by grant funds generously provided through Inclusiv’s partnership with Prudential. Kenworthy added, “We are excited to be able to deliver this level of financial coaching to our end users.”