Cultivating a FinTech marketplace that contributes to worker prosperity
Today financial services firms are recognizing the need to shift from digital-only approaches back to a focus on human interaction. FinTechs especially have seen that real human guidance builds trust with customers and drives both product engagement and frequent and smart product usage.
TrustPlusTMis now being offered as this much-needed human trust factor, as a product feature integrated into select FinTechs that aim to solve worker financial insecurity.
A leading financial wellness benefit already offered to businesses nationally, TrustPlus’ technology platform enables our expert financial coaching to be delivered anytime, anywhere, and linked to a holistic suite of financial products, tools and data.
TrustPlus enables seamless connectivity between human guidance and tech-based financial products.We believe this tech+trust solution meets today’s consumers’ financial needs in a way that a completely algorithmic approach cannot.
TrustPlus is serving a select number of FinTech products, both providing coaching to their users, and collaborating to explore innovative approaches to product integration, user experience, and data analytics, exploring how to blend the human and the algorithm to optimize for worker engagement and impact.
We work with mission-aligned FinTechs that are 1) passionate about solving for financial insecurity among workers, 2) recognize the need for a human touch in financial technology solutions, and 3) are eager to tackle a good design challenge and learn together.